iQOS - Marlboro Philip Moris
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iQOS - Marlboro
iQOS - Marlboro: A Revolutionary Alternative to Smoking
What is iQOS?
iQOS, an acronym for "I Quit Ordinary Smoking," is a heat-not-burn tobacco product developed by Philip Morris International (PMI). Unlike traditional cigarettes, iQOS heats tobacco instead of burning it, producing an aerosol that delivers a tobacco-flavored experience without combustion.
Who Invented iQOS?
The iQOS device was conceptualized and developed by Philip Morris International, a global leader in the tobacco industry. The company invested over $8 billion in research and development to create this product as part of its vision for a smoke-free future.
How Does iQOS Work?
iQOS uses a unique technology to heat specially designed tobacco sticks, known as HEETS or HeatSticks, to temperatures below combustion levels. The process involves:
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Inserting a HeatStick: The user inserts a HeatStick into the iQOS holder.
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Heating Mechanism: A ceramic blade inside the holder heats the tobacco to approximately 350°C, releasing a tobacco aerosol.
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Inhalation: The user inhales the aerosol, which contains nicotine and the flavor of tobacco without the harmful byproducts of combustion.
Who is iQOS Aimed At?
iQOS is designed for adult smokers seeking a less harmful alternative to traditional cigarettes. PMI markets the product to those who are unwilling to quit nicotine but are looking for a reduced-risk option compared to conventional smoking.
Why Can’t iQOS Be Bought in Ireland?
Despite its popularity in many countries, iQOS cannot be legally sold in Ireland due to strict regulations governing heated tobacco products. The Irish government has implemented stringent laws aimed at reducing tobacco use, including bans on new tobacco product categories. As a result, iQOS remains unavailable in Irish retail markets.
Average Price of iQOS in the EU
The price of iQOS devices and HeatSticks varies across the European Union. On average:
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iQOS Device: €70–€100
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HEETS Packs (20 sticks): €5–€7
These prices may fluctuate based on local taxes and regulations.
iQOS Models and Flavor Inserts
iQOS Models
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iQOS 2.4 Plus: The original model, featuring a straightforward design and Bluetooth connectivity for app integration.
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iQOS 3: A more compact and modern design with faster charging and improved durability.
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iQOS 3 Multi: A portable option that allows up to 10 uses without recharging.
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iQOS ILUMA: The latest model, introducing induction heating technology for a cleaner experience without the need for cleaning.
Flavor Inserts (HEETS)
HEETS come in a variety of flavors to cater to diverse preferences, including:
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Classic Tobacco: Rich and robust for traditional smokers.
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Menthol: Refreshing and cool.
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Fruity Blends: Options like citrus or berry for a unique twist.
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Spiced Variants: Warm flavors with hints of spices.
Comparing iQOS to E-Cigarettes
| Feature | iQOS | E-Cigarettes |
|---|---|---|
| Nicotine Delivery | Uses real tobacco (HEETS) | Uses e-liquids with nicotine |
| Heating Mechanism | Heat-not-burn technology | Atomizer heats e-liquid |
| Flavor Options | Limited to HEETS flavors | Wide variety of e-liquid flavors |
| Maintenance | Requires regular cleaning | Minimal maintenance |
| Availability in Ireland | Not available | Widely available |
Conclusion
iQOS - Marlboro offers a groundbreaking alternative to traditional smoking by combining real tobacco with innovative technology. While it is unavailable in Ireland, it remains a popular choice across Europe for smokers seeking reduced-risk products. With its range of models and flavor inserts, iQOS continues to bridge the gap between conventional cigarettes and modern vaping.